Neighbourhood Overview
The East End commercial submarket covers the eastern portion of Regina along Victoria Avenue East and the Ring Road corridor, encompassing established communities such as Glencairn and extending into the newer east-end residential precincts. The area's commercial development reflects both the mature neighbourhood commercial base of the established east-end communities and the newer large-format retail and industrial development occurring in the outer east along Victoria Avenue and Ring Road. East-end commercial is one of Regina's most actively developing suburban commercial corridors.
Retail lease rates in the East End commercial submarket run $22–28 per sq ft net, with industrial space trading at $10–14 net. Office achieves $18–22 net. The submarket's vacancy of 6–9% reflects a balance between new supply additions and growing demand from both residential service retail and industrial and distribution users attracted by the Ring Road and Highway 1 access. The East End submarket offers a broad range of commercial asset classes from neighbourhood strip plazas to large-format retail centres and industrial parks.
Key Commercial Corridors
Victoria Avenue East is the primary commercial spine of the East End submarket, extending from downtown Regina eastward through the established and developing east-end communities to the city limits and Highway 1. The corridor supports a continuous mix of large-format retail, QSR, automotive, industrial, and neighbourhood commercial uses that benefit from the high traffic volumes generated by the east-west arterial. Ring Road intersections along Victoria Avenue East are particularly active commercial nodes with large-format retail, hotel, and service commercial development.
Secondary commercial activity occurs along the north-south collector roads connecting the east-end residential communities to Victoria Avenue East, with neighbourhood commercial nodes providing day-to-day retail and service commercial for the established and growing east-end population. Industrial park development in the outer east precinct is attracting logistics, distribution, and light-manufacturing operators who benefit from Ring Road and Highway 1 access.
Asset Classes
Large-Format Retail Centre
Power centres, home improvement, sporting goods, electronics on Victoria Ave East.
Industrial / Distribution
Logistics, distribution, manufacturing on Ring Road and Highway 1 access. $10–14 net.
Neighbourhood Strip Retail
QSR, pharmacy, personal services, convenience for east-end residents. $22–28 net.
Professional & Medical Office
Suburban office and medical serving growing east-end residential population. $18–22 net.
Investment Drivers
East End commercial real estate is one of Regina's most actively developing commercial investment corridors, driven by residential growth in the east-end communities and the area's Highway 1 and Ring Road access for industrial and distribution users. Investors can access a range of asset classes from neighbourhood strip retail to large-format retail centres and industrial properties.
Cap rates for East End commercial assets vary by class: industrial properties typically trade at 6–7.5%, large-format retail at 6.5–8%, and neighbourhood commercial at 6.5–8.5%. Development land along Victoria Avenue East and Ring Road provides ground-up development opportunities as east-end residential growth continues to generate new commercial demand.