Commercial Market Overview
Secord is a newer master-planned community in Edmonton's far west, centred on the 87 Avenue NW and 199 Street NW area. The community was developed primarily through the 2010s and is now approaching full residential build-out, with the commercial nodes designated in the area structure plan beginning to fully activate. West Edmonton has historically been one of the city's strongest suburban commercial growth corridors, supported by affluent single-family residential development and strong per-capita retail spending. Secord's commercial nodes benefit from this broader west Edmonton growth context, drawing customers not just from within Secord itself but from the adjacent communities of Rosenthal, Webber Greens, and other west Edmonton neighbourhoods.
Key Commercial Corridors
Commercial activity is concentrated along the 87 Avenue NW corridor at its intersection with 199 Street NW, where the area structure plan designates a community commercial centre. The Anthony Henday Drive Ring Road to the north and west provides efficient regional access, while 87 Avenue NW runs eastward through the established west Edmonton suburbs toward the Whitemud Drive and 170 Street intersections. This connectivity allows Secord commercial operators to draw customers from a relatively large west Edmonton trade area.
Investment Drivers
Secord's west Edmonton location places it within one of Canada's strongest suburban retail corridors, with proximity to the West Edmonton Mall trade area, the Windermere Power Centre, and a continuous band of high-income single-family residential development. The community's affluent demographic creates above-average retail spending per household, supporting premium tenant mixes and higher net rents than comparable NE or south Edmonton suburban nodes. Edmonton's continued west-end residential growth extends the Secord trade area further with each passing year.
Development Pipeline
The Secord community commercial centre at 87 Avenue and 199 Street NW has seen its first commercial phases open, with a grocery-anchored strip plaza and several QSR drive-through pad sites operational. Additional strip plaza phases and professional medical-dental buildings are in active development. The City of Edmonton's west area structure plan supports continued commercial intensification along the 87 Avenue NW corridor as the broader west Edmonton residential corridor continues to build out through the late 2020s.